Need a pick me up.

I have always loved movie previews.

Ever since I was little, I would neurotically ensure that I be seated in time to catch the whole roll of trailers.

There's sometyhing about the packaging of a trailer that makes it more enjoyable than a whole movie.

It's an exciting promise.

If the movie is a crappy comedy, the trailer can include the two moments that were actually laugh worthy and seem like a good flick.

If it's a thriller, the trailer can be one three minute cliff hanger and glaze over the gaping holes in the plot that will eventually expose the movie as garbage.

If it's a drama, the trailer can present the heart-wrenching premise without showing the sappy build up that will surely make most nauseuous.

There's so much possibilities in the preview.

It's like the last day of high- school when summer is impending.

Move in day Freshman year at college.

The beginning of a career.

A beautiful marriage ceremony.


And just like life, sometimes the real thing delivers and many times it flops.

So next time you need a pick me up, check out some trailers.


www.apple.com/trailers

Todd Haynes makes experimentalism accesible

In Todd Haynes upcoming Dylan biopic, he crafts a story in which 7 different actors play the role of Bob Dylan.

This includes a woman, an African American Child, a middle aged man and several other itterations.

Haynes other work, Velvet Goldmine, Safe, Far From Heaven, has always straddled the line between commercial viability and complete experimentalim.

This new film promises to be no different.

It's plot is supposedly completely fractured, it's style constantly shifting from low-grade video to rtich black and white.


But what a welcome jolt to the recently trendy biopic picture.

Musicians lives are often portrayed as contrived and predictable, but if anyone deserves something more nuanced than that, it is Bob Dylan.

I'm an ad hack thanks to Peter Bjorn and John

There's a lot of pressure on all of us in this industry to be cool and hip.

We have to watch the most obscure movies, listen to the hippest bands where the trendiest t-shirts.

Doesn't it sting when you are producing what intends to be a really edgy video for a presentation and the song you think of, the song you are postive will be totally perfect for the video, is as played out as MC Hammer.

The song I picked wasn't even played out, it had already been used by several ad campaigns.

There was whistling. There was a post modern beat. There was an awkward voice.

It was totally cool.


Now I'm back to the drawing board and have decided to to the one band that I can always count on.