Tuesday, October 2, 2007

I'm an ad hack thanks to Peter Bjorn and John

There's a lot of pressure on all of us in this industry to be cool and hip.

We have to watch the most obscure movies, listen to the hippest bands where the trendiest t-shirts.

Doesn't it sting when you are producing what intends to be a really edgy video for a presentation and the song you think of, the song you are postive will be totally perfect for the video, is as played out as MC Hammer.

The song I picked wasn't even played out, it had already been used by several ad campaigns.

There was whistling. There was a post modern beat. There was an awkward voice.

It was totally cool.


Now I'm back to the drawing board and have decided to to the one band that I can always count on.


1 comment:

Bukes said...

Dude, with PB&J, you can't go wrong. Even if the song is out played.